Web & SEO glossary

Alternative text describing an image for SEO and accessibility.

The clickable text of a link, useful to describe the target page.

An interface that lets two applications communicate with each other.

Traffic, event and conversion measurement for a website or application.

An external link pointing to your site, often important for SEO authority.

The main HTML page title shown in a browser tab and often in Google results.

A historical bounce metric, now often replaced by engagement-oriented measures.

A secondary navigation trail that helps users understand where they are.

Temporary storage that avoids reloading some resources on every visit.

A delivery network that serves files from a server close to the user.

A metric that measures unexpected visual shifts during loading.

A content management tool that lets teams publish without editing code.

Google metrics tied to loading speed, interactivity and visual stability.

The click-through rate between impressions and clicks.

The system that maps a domain name to an IP address.

An indicative score often used to estimate a domain's SEO strength.

Google's quality lens around experience, expertise, authority and trust.

A measure of sessions where users actively interact with the site.

A highlighted Google result that answers a query directly.

The conversion journey from discovery to final action.

The current version of Google Analytics, based on event tracking.

Google's local business listing used for Maps and local search visibility.

Google's tool for monitoring organic performance, queries and indexation.

A CMS that exposes content through APIs so it can power multiple interfaces.

The infrastructure used to serve a site or application online.

An encrypted protocol securing exchanges between browser and server.

The addition of a page to a search engine's index.

A metric that evaluates overall responsiveness during user interactions.

A core language of the modern web, used for frontend interactivity and often backend logic.

The recommended format for embedding structured data in a page.

A target term or query in a content or search strategy.

A key performance indicator used to track progress toward a goal.

A page built for conversion with one very clear objective.

A metric measuring how long the main visible element takes to appear.

The work of earning relevant incoming links.

A short page summary often shown in search results.

Google's approach of primarily evaluating a site's mobile version.

A React framework suited to fast websites, server rendering and technical SEO.

The main web address of a site, such as codbip.com.

Tags that control how a shared page preview appears on social networks.

Optimization work done directly on a site's pages.

Google's tool for evaluating performance and surfacing recommendations.

The average ranking of a page for one query or a group of queries.

An approach that adapts an interface automatically to every screen size.

The European regulation governing the processing of personal data.

An enhanced Google result with extra information such as FAQs or ratings.

A file guiding search engine bots on what they may crawl.

A structured data vocabulary used to enrich how a page is understood.

The practice of improving a site's visibility in organic search engine results.

Visibility work aimed at capturing geographically local demand.

A file listing a site's important URLs to help engines discover them.

A common term associated with encrypted HTTPS communications.

The share of visitors who complete the desired action.

A structured summary that helps users navigate long content.

A domain extension such as .fr or .com.

The unique address of a web resource.

The overall quality of the user experience on a digital product.

The time needed before a page becomes useful and comfortable to use.

The automatic exploration of the web by search engine bots.

Modern image formats that are often lighter than JPEG or PNG.