Local SEO for craftsmen and SMBs

What is Local SEO?

Local SEO is crucial for craftspeople, shopkeepers and SMBs. It's about ranking first in your city or region to attract local customers.

Google My Business: Your Main Tool

Google My Business is ESSENTIAL. This is where your business profile appears on Google Maps and search results.

How to set up your profile correctly:

• Complete ALL fields (name, address, phone, hours)
• Add quality photos (storefront, team, work samples)
• Describe your business accurately
• Add a link to your website
• Verify your address (Google sends a code by mail)

Customer Reviews

Reviews are THE key to local SEO. The more positive reviews you have, the higher you rank:

• Actively ask your customers for reviews
• ALWAYS respond to reviews (positive and negative)
• Encourage satisfied customers to share their experience
• Show that you take feedback seriously

Local Pages

If you serve multiple cities, create dedicated pages:

• One page per city or area you serve
• Optimize with city name + your service
• Include a local phone number if possible
• Mention your service areas

Local Content

Talk about your region:

• Write blog posts on local topics
• Mention local landmarks or neighborhoods
• Participate in local events and talk about them
• Partner with other local businesses

Citations and Directories

Register on:

• Yelp, TripAdvisor, local business directories
• LinkedIn (for B2B)
• Industry-specific directories
• Ensure your information is consistent everywhere